The TTC is proud to celebrate Black History Month
February 1, 2021
The TTC is proudly celebrating Black History Month by showcasing prominent Black Canadians who played an instrumental role in politics, social justice and advocacy.
Many of these men and women were firsts in their fields. The campaign features portraits of the subjects with a description of their contributions to society. The images are prominently featured across the system, on four wrapped buses, five wrapped streetcars and three subway trains with murals, as well as on printed posters, digital screen messages, social media posts and as a gallery of images on ttc.ca.
“Black History Month is our opportunity as a city to honour the Black Canadians that have made an impact in our city and our country. This new campaign will not only spark conversations, but will help educate our residents on the role Black Torontonians have played in building up our city. During this month, while we celebrate the achievements we must acknowledge the work that we must do to make Toronto more inclusive. I hope that residents who see the ads on TTC vehicles will be encouraged to participate in events throughout Black History Month and learn more about our country’s history,” stated Mayor John Tory.
“Black History Month invites us to reflect on and celebrate the contributions of Black Canadians to our city. The TTC is foregrounding important figures in Black Canadian history by sharing their stories in our transit system though posters and wrapped TTC vehicles. As we look to these stories of achievement and leadership, we are reminded that the work of creating a just, equitable society is not done. The TTC will continue to work towards embodying principles of equity and diversity throughout our organization,” stated TTC Chair Jaye Robinson.
“Diversity and inclusion are priorities for me as CEO and for the entire organization,” said TTC CEO Rick Leary. “Our commitment is particularly important now and going forward as we have seen instances over the past year of anti-Black racism here at the TTC and throughout North America. Black History Month presents an opportunity for us all to learn and grow, and celebrating it is an important step forward in ensuring we do better in the future.”
Additionally, the TTC is collaborating with Toronto & Region Chapter of the Conference of Minority Transportation Officials (COMTO) to deliver an equally important internal campaign, featuring TTC employees and their perspectives on the Month that will run across all internal communications channels throughout the month of February.
The TTC is proud to continue working hard to honour Black Canadians, demonstrate its willingness to learn and ensure it is an inclusive organization that Torontonians can be both proud of and feel welcomed by.
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